It's all in the planning. The first step is to make sure that you are prepared to meet a crisis with integrity and authority before it even happens.
PR CLUB will assist clients to develop media releases and key spokesperson statements. We also offer media training for key spokespeople to build confidence when faced with a crisis situation. In any crisis, it is vital to build a solid case backed with fact not spin. As your PR representative PR CLUB would act to communicate clearly and immediately and to also monitor public opinions, forums, and press.